99Touchbase: Valentine Prep!

That lovely, snuggly Valentine’s day approaches, are you all prepped for it? Sure, the emotions and showing the love is what it’s all about, but some yummy prezzies don’t hurt either! So step on into that completely handy Valentine Shop at 99labels and pick out a gift to delight your loved one. Select a divine chocolate hamper, a sexy fragrance or a trendy designer watch….there’s even a naughty nightwear collection to hot things up!! Click here!

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Whatever you choose, we’ll get it delivered to your chosen address, and all you have to do is feel appreciated when you feel the love coming right back at you! Have a great one!

Very warmly,

Team99

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99OnTrend: Berets are it!

Cool berets are in and are they ever HOT! Try one on for sheer style and comfort, they add oodles of oomph to a simple outfit and take an edgy one totally over the edge!! This is one chapeau that works beautifully in a slouchy avatar pulled to one side, perched on top of a grungy bed-head or even all feminine and pretty in pastel hues.

Check out how this cool fashion accessory is rocked by the celebs, here are Rihanna, Beyonce and yes, even LiLo channeling beret style to the hilt! Instant swagger quotient? Check!

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Pick a grab bag of berets in a multitude of fabrics, soft wool knits, felt, chic leather or suede, they add pizzazz and class to every girl’s winter wardrobe! Enjoy the season, and bring on the style!

Very warmly, Team99

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Nina @99: Degrees of coolness!

Dress to impress, yes, but a girl’s gotta feel comfy too, right? So these days it’s about dressing to beat the chills, and I’ve actually become rather good at it, just ask my toasty toes! So some pointers for you, my special pals. :-)

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Keep it layered is my mantra. I simply can’t deal with bulky clothes, and I like to let my curves show. I start with a skinny top in fleece of the softest kind, top that with a fitted sweater or gilet, and then pull on a shrug or short jacket over that for the windy outdoors. Wide tartan skirts and high boots beat the cold and seal in snugness, as do baby cords or moleskin pants. Try two layers of sheer stockings and cosy up without sacrificing style to bulky socks. When you sport the skinniest of skinny jeans and a lean silhouette is when you can add depth to your look by adding vibrant leg-warmers… funky, warm and fun to carry off too.

Keep style as a starting point, comfort as the key, and you simply can’t go wrong with winter dressing this season.

Stay cool! Cheers, Nina

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From the Desk of Ishita Swarup, CEO

It’s a strange time to be a woman and in India. On the one hand it feels like we’ve come such a long way and that we’re poised for a time when equality is not such a distant myth after all… women are making such an imprint in so many spheres both nationally as well as globally. But on the other hand, it really feels like a large part of our existence is still rooted in the dark ages. Horrific occurrences like the one just past pound our sensibilities and dull the patina of our secure steps into a shining future.

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I truly feel like I deserve to be treated with equality and respect, as I am sure you do as well. It’s time to quell the thoughts born of archaic mindsets, to sensitize the minds of people across the country and inculcate, at the very least, a sense of human empathy in their hearts and minds. Before some men can be persuaded to not objectify women as sexual targets and possessions, they have to be made to unlearn some very deep-rooted conditioning to avoid this Pavlovian response occurring repeatedly.

I encourage women of all ages to step up to this challenge, because it eventually means change for the better, for us all. As women we are the energy core of many groups… be it our families, our friends or our colleagues. We are each capable of evoking great change in thought and attitude, which in turn translates into long term behaviour change.

I wish you success in everything you attempt this year.

Very warmly, Ishita

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From the desk of Ishita Swarup, CEO

It’s incredible how this year has sped by and I couldn’t be happier. We’ve made new paths and travelled them with success and excitement, fuelled by your enthusiastic response to each new 99twist! We also have been taking our new baby, 9rasa, through its first steps and loving how you have shown your love for this brand new offering.

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I’m wishing each of you a great 2013, wind beneath your wings, and enough excitement to keep the year flying by …

Very warmly, Ishita

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99Touchbase: Christmas Tidings

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It’s a lovely Christmas, and here’s a wish for all of you beautiful 99 people… stay close, keep that smile and here’s a cheer for a Christmas season full of lovely surprises and special moments!

Life’s meant for living, loving and giving, so embrace the season and celebrate yourself and those you love!

Have a very merry, very fulfilling Christmas.

Very warmly, Team99

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Nina @99: The Gift of Laughter!

They bring so much to a party and to life itself, I’m talking about that lovely person who brings energy and soul to every room they’re in, the laughter-bringer! She (or He) enters a place and the mirth level instantly rises …she leaves and it’s suddenly a quieter place.

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So I’m trying to de-mystify the phenomenon, and this is what I’ve got….each of us has the potential to be this person. I know for myself, and probably for you, that we actually often are that person! It means some basic prep, if planning can ever create or crystallize into such an entity. One, it means leaving all worries outside the door. And two, I think it means not stressing too much about correct manners, networking, exhibiting complete control, or doing all the right things. A cool and slightly naughty attitude, some level of receptivity, and you’re the life of the group!

So let loose and revel in life, it’s a ride meant to be enjoyed to the max!

Cheers, Nina

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