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- #StartupLove for 9rasa.com, it's our new venture and we're proud to present it to everyone who is interested in ethnic wear. 1 day ago
- Special offer on our New Summer Collection! Vouchers worth Rs. 7000 and more, check it out at bit.ly/Kaya_99 #KayaFeelFree 2 weeks ago
- A fan of Game of Thrones, Avengers, Big Bang Theory, Doors, 007, Simpsons, Beer? Posters --> bit.ly/Game_of_Throne… yfrog.com/nvls5uzj 2 weeks ago
- There's a clearance sale on, there's an additional discount of Rs. 300 & you're missing it! :P bit.ly/Easy_On_The_po… yfrog.com/ocveabaj 3 weeks ago
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Category Archives: CEO’s Corner
From the Desk of Ishita Swarup, CEO
Spring seems to me a time for reiteration and renewal, and it’s a positive feeling. It feels good to look at what we’re dong with this wonderful opportunity and to feel like we’re getting it right, at least most of … Continue reading
Posted in CEO's Corner, Uncategorized
Tagged 99labels, business, ceo, ishita, ishita swarup, spring
21 Comments
From the desk of the CEO, Ishita Swarup
Got a call from a dear friend and we met up for some light jazz and catching up. Turned out that though she lives in the faraway west, and we’re not as much in touch as we should be, she … Continue reading
Posted in CEO's Corner
Tagged 99labels, ceo, ishita sawrup, ownership at work, scaling up, start up, team99
19 Comments
From the desk of the CEO, Ishita Swarup
Amidst all the flurry and rush of my work day, there are some parts that just seem to magically form a method in the madness. Got a delightful note from a member this week which made me feel like we … Continue reading
From the Desk of the CEO, Ishita Swarup
‘This is my one life, it’s my one time to be me. I want to experience every good thing’….with these lovely words Maya Angelou summed up what I feel and want to share on this significant marker in our calendar…New … Continue reading
From the Desk of Ishita Swarup, CEO
It’s a glorious second anniversary and I’m feeling the love from all of you…two years of fun, fantastic brand shopping and splurging! On this happy day I’m promising you the world, and that we’ll keep bringing it to you in … Continue reading
Posted in CEO's Corner
Tagged 2nd anniversary, 99labels, Anniversary, Brands, celebrations, Fashion, ishita, style
41 Comments
From the Desk of Ishita Swarup, CEO
It’s that glowing time of year again, renewal and beginnings colour all our thoughts and the auspicious tinge of prayers and festival blessings surrounds us. It’s a great time to give thanks for the gifts of the year and feel … Continue reading
From the Desk of Ishita Swarup, CEO
It’s been such a lovely September that it’s almost hard to let it go….cool, warm, rainy and sunny in spells…unpredictable and almost suspenseful in its nature….quite unusual and so exciting! What has got me buzzing is also the new energy … Continue reading
Posted in CEO's Corner
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From the desk of Ishita Swarup, CEO
It’s something I hear almost every day–the world is becoming a global village! So true and so fantastic, this lovely fact that helps each of us do stuff that was quite recently in the past, just a remote wish! Communicating, … Continue reading
From the Desk of Ishita Swarup, CEO
Zig Ziglar said it right when he said “You don’t have to be great to start, but you have to start to be great.” Worthy words from an amazing thinker, and words I keep close when strategizing or planning. I … Continue reading
Posted in CEO's Corner
Tagged 99labels, brand, indian, international, ishita, planning, strategy, swarup, thinker, winner
7 Comments
From the Desk of Ishita Swarup, CEO
It’s a beautiful day, I’m on top of the world–and not a little of it has to do with how things are going at 99labels… one word to describe that would be–amazing! Not to undermine the level of craziness going … Continue reading


