Hey everyone! The Queen is in the house! We expect the reigning queen of Indian fashion, Ritu Kumar, will create ripples even this year at the Wills India Fashion Week!

Whenever an international beauty pageant takes place with an Indian participant, it’s Ritu Kumar who is the chosen name to showcase our Indian beauties in all their traditional splendour and magnificence…and more than once, the crowned one is dressed in one of Ritu’s creations…Aishwarya Rai and Sushmita Sen being two famous examples!

Ritu Kumar has taken Indian fashion to its logical place in the international couture arena, with pure adherence to classicism and finesse being her signature style. Rich with the heritage of all that is India, she effortlessly blends textiles, embroidery and embellishments to create wondrous pieces that are the subject of much admiration all over the world.

Ritu Kumar, ‘pret’ line LABELS combines all her expertise with traditional fabric and form with more modern silhouettes for the contemporary young woman of today

99labels members, here’s news you can use–we’re really happy to let you know that Ritu Kumar originals will be here for your indulging pleasure from today - 25th of March–and that’s not the only great news …this range of modern and ethnic designer wear is coming to you at price tags upto 50% off! So check out for this Sale and get your dream outfit winging its way to you right away.

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You can also get an eyeful of some of Ritu’s creations on this video captured at a Fashion TV event, and hear her talk about her work.

Enjoy, and do stay connected, very warmly, Team99