From the Desk of the CEO, Ishita Swarup

Hello again, 99labels members…

My window looks out on much Holi revelry as I write this, there’s some serious fun being played out in the city and I hope you’re in the thick of it! It’s such a glorious country, our India, and our exuberance in celebrating its festivals always leaves me amazed and proud. And when it comes to revelry, the seasons and their offerings give us so many reasons to pull out all the stops… summer and its sensuous, sultry, endless days , monsoons with their unique charms and showers of joy, winter’s crisp days and icy nights, and now, spring! My favourite of all seasons, this time of the year seems always to burst with new possibilities and ideas–so many feelings swirl around my mind with one constant underlying theme –celebration!

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So Team99 is at it again, bringing together a precious clutch of shopping sprees for your enjoyment–starting the March festivities with the coveted Hidesign collection, and I can share the feeling that bringing home this one for you has been a satisfying exercise! The very delectable designer range of Esprit timepieces also make their timely presence felt right away, so keep watching and for sure, keep enjoying the shopping at these amazing 99prices! The intricacies of tying up brands is such an exciting dance, and one that inspires me to higher and more challenging places–its a given that 99labels is where you will find that special treat for yourself, or that unusual gift for a special friend.

So enjoy being a part of this special 99club, it’s a place where the centre of attention is always you …you’re the reason that keeps our team motivated to constantly surprise…innovate….delight! I leave you with a lovely Holi video and song by Wendy Lewis which just shows me how affected the world is by our beautiful culture and festivals…enjoy, and remember, ‘the most wasted of all days is one without laughter’!


Let the celebrations begin
Ishita

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