99OnTrend: Creative ways to wear your stole!

Posted on January 25, 2012 by

The word on style street is: Stoles are stealing the thunder on catwalks across the globe! So ramp up your own style-meter and figure out this cool fashion accessory for your winter wardrobe. Consider pashmina, soft angora, chiffon, linen or crystal embellished and embroidered stoles to add sparkle and class to your outfits.  The best part is, they’re so very versatile, and they take to any style and form so effortlessly!

Here are a few creative ways of wearing your stole this winter, have fun trying out the different looks and enjoy this versatile addition to your wardrobe!

Very warmly,

Team99

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Nina @99: Waitress demystified!

Posted on January 23, 2012 by

You know the feeling ……no sooner have you settled into a chair in a softly lit, music infused restaurant that she glides up to you and says…. “mineral or regular water madam?”…”Ermm, ok I’ll have a bottle of mineral water please”…. “still or sparkling?”

“Hemm, ahh, sparkling please”… “Evian or Perrier?”  Like I said, you know the feeling.

I’m always trying to figure waitstaff out, I mean, isn’t it all about me when I’m in the restaurant?  Do I really need to know the colossal depths of your F&B knowledge all right away before my seat has even connected with the restaurant seat? Sure you know your Enoki from your Shiitake and your Camembert from your Brie, but hey, I missed the part where it’s my problem unless it’s in the dish I want, or I ask to know!

Went to a swish new Italian rooftop place the other night and was greeted by my elegant, unnecessarily pretty waitress with a frosty smile that matched the weather, while my hunky date got a 100-watt beamer which he thoroughly enjoyed! This was totally revenge time, so I cosied up with him all snuggly style and as she eagerly approached our table to take our order I treated her to my warmest fake smile and said “ why don’t you send the sommelier to us dearie, I want to order a wine you may not know….” Turns out, it wasn’t my day after all, she turned out to be the sommelier herself!!!

Ah, well, can’t win ‘em all! Here’s to faux pas and to waitresses, aren’t they so much a part of life?

Cheers, Nina

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99OnTrend: Dramatic Eyes Rule!

Posted on January 13, 2012 by

They flirt, they preen and they are the windows to your soul…jeepers, it’s all about your peepers! You know the effect eyes have in the overall scheme of things, and this season is all about individuality. So dress up your eyes the way you desire, soft and smokey, defined and dramatic or go nude and natural with the ‘no make-up’ look!

Play with colours that highlight your mood and your outfit, startle with your panache and draw all eyes to yours. Just remember, whatever look you decide on, play it personal and leave an impression that is completely your own! Check these looks out for starters:

 

Make the most of your beautiful eyes!

Very warmly, Team99

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99OnTrend: Attention-grabbing Accessories

Posted on January 10, 2012 by

Pop-out Totes, feathered shoes, multi-layered jewelry…Fascinating but true, additional dimensions on accessories are ruling ramps all over the world! Consider the unusual Raakesh Agarvwal’s leather cut-work carry alls or Nida Mahmood’s spunky digital transfer totes….they all wear the new global graphic signature of multiple layer embellishment and depth of detail.

With winter’s cool winds in the air, hats are the ultimate accessory this season. Check out the crisp cloches and beanies on offer from Jean Paul Gaultier, funky and interesting styles that make keeping warm no less than an art form! You could also take the classic fedora and dress it up with a length of patterned silk or chiffon tied around it for an individual touch.

Shoes step to a different beat this season, taking playfulness to the next level. While Jaeger London channeled sixties chic and brought retro lady-like silhouettes to the ramp, Prada showed snakeskin boots paired with pinafore style dresses. One featured style had fun with the ankle-strap motif, and was shown paired with python print stockings for a full-on serpentine effect!

All in all a season of inspired fun taken seriously, what could be more interesting! Find the trend that catches your fancy and then take it to a personal style level with your unique touch!

Very warmly, Team99

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Nina @99: New Year Resolutions!

Posted on January 4, 2012 by

It’s a shiny new year and I couldn’t be happier, because it gives my head another lovely chance to think up a list of resolutions, such an essential New Year task! Once I have this list down pat, it lets me steer things in that general direction, and that is a lot of fun, believe you me! So here’s mine, and I’d love to see yours too!!

 

*To plan my month in such a way so I can have four times the shopping money that I do now. Not sure how this works, but hey, isn’t defining the objective a big part of any plan?

*Catching the Sales as they break. Too tired of being the one catching the dregs of the good stuff after everyone has had a go at it. So bright and early is when I will be getting to these lovely shop parties.

*Learning and perfecting entrance art. You know the one…it’s the kind when you enter a room, a club or a party and eyeballs swivel and stare, guys necks turn and re-turn and girls all watch out for  you for the rest of the evening. Lovely talent, and I must say I’m getting there quick!

*Finding that perfect guy-magnet scent. They’re out there, the perfect guys as well as the perfect scents, and it’s just a matter of good planning to bring them together in my landscape. Not easy, but the process of trial and error sure is fun! My current line-up is at 11, the  scents I mean!!

Ok, so this is a short list, but who’s to say it has to be humungous? It’s a start, and I’m all set for now, so let’s get this year on the road! Celebrate and enjoy the moment.

Cheers, Nina

 

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From the Desk of the CEO, Ishita Swarup

Posted on December 31, 2011 by

‘This is my one life, it’s my one time to be me. I want to experience every good thing’….with these lovely words Maya Angelou summed up what I feel and want to share on this significant  marker in our calendar…New Year. Being a day of reminiscences and new beginnings, I want to thank all of you loyals for making the 99space yours and delightfully exclusive! The member community has swelled to fabulous new heights and all I can say is, I’m going to keep giving it my 100% and I want you to keep telling me what makes it better for you.

I want 99labels to be your silver lining, the reason you smile and the place you return to for that perfect buy, that feel-good gift and that amazing find. I know I speak for the whole team when saying that each team99 member is motivated only by one aim, that the thread of 99 weaves itself into your life like a rich tapestry, and enriches each day in a special way. It’s a great third year of 99labels that we’re stepping into and it feels just incredible to have such a responsive and  aware member base that keeps us dynamic and changing like quicksilver! Like the famous Mr. Jobs said,‘innovation is what distinguishes between the leader and the follower’.

So here’s wishing you all a magical 2012, excitement, laughter and joy unbounded….have a great one!

Very warmly, Ishita

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Nina @99: my Christmas Wish list

Posted on December 25, 2011 by

Hey Santa, how’s things? I know I’ve been a bit bad and a bit naughty, but then there are people who call that being good, so don’t judge, please! It’s that day of year and boy, have I got a wish list that you can knock yourself out with!! So here goes, and don’t hesitate to go overboard, I’ll only be eternally grateful!

Firstly, a pair of  YSL heels for my new year bash, those new toe caps would be super. I need to be on my toes the whole night, and these would not be so much an extravagant thought, rather more of a practical one.

A miniature Schnauzer to keep me company on my occasional evenings in, they are just the most adorable handfuls ever….I can also just see myself smuggling him into a club in my pocket bag too!!

A godfather who pays all my parking tickets and challans, my fridge magnets are running out of capacity and any day now the good men in uniform are due to come knocking…

A floor to ceiling mirror on at least two walls in my apartment, preferably with studio quality bulbs running round the periphery….one needs the proper lighting to dress and admire your handiwork after.

Bvlgari jewelry, anything will be fine.

A Swarovski collar for my Schnauzer, ‘what Schnauzer?’  you ask. Hey are you paying attention at all? Look four items up.

A trip to Greece for me and three Gal pals, those Greek Gods have no idea of the stunning beauty of the Indian female…with a little help from you, they soon will.

Thanks S, you’re a pal! And have a good one yourself! Cheers, Nina

 

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99Santa Arrives…

Posted on December 23, 2011 by

- Shop at www.99labels.com till Christmas

- Submit your order number in the Comments section

- Win fabulous fragrances by Versace, Burberry, Carolina Herrera, Mango and more!

Congratulations to the people with following order nos! You all have won yourselves an amazing branded perfume which you will get along with your order. Keep splurging with us and you know we love gifting :)

99218760, 99218829, 99218895, 99218981, 99219157, 99219406, 99219431, 99219416, 99217826, 99217878, 99219511, 99217954, 99219523, 99218030, 99218376, 99218445, 99218600, 99218306, 99218482, 99216970, 99218317, 99217023, 99217049, 99217154, 99217526, 99217586, 99217201, 99216926, 99217669, 99217601


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99Designer Decode: Tarun Tahiliani

Posted on December 21, 2011 by

He’s a gift to the world, this design maestro called Tarun Tahiliani! He doesn’t just look at people, he senses their aura and what their essence is…in effect, he deconstructs you and reconstructs what your design sense is and should be. To speak to any of his famous fans about his designs is to let loose a flow of glorious praise which has repeat references to words like ‘form’, ‘cut’ and ‘drape’.

Known for his drape mastery among his peers and loving audience, Tarun T is strongly rooted in Indian heritage and draws heavily from our rich heritage of embellishment and adornment. He started off as a fashion retailer by establishing his own fashion boutique in Mumbai. Later on he took a leap forward when he started his own brand label called ‘Ahilian’.

He shows a penchant for gilding his confection-like  outfits with the most exquisite embroideries and beadwork known on the planet, giving them a signature style and lending their wearer an ethereal aura of other-worldliness that many have tried, and failed, to replicate. He is simply fascinated by the delicate Chikan embroidery of Lucknow and often incorporates the style in his designs. Tarun strongly believes that fashion is all about your comfort level which adds to your overall elegance.

The buzz among brides is that if you manage to wear TT on your big day, it’s a sure thing that you’ll shine, and this well-founded rumour has the man looking for a minute to himself through all the wedding season. His lehengas and sarees are among the most sought after in the world, and his sensuous take on these creations is his signature.

We at 99labels salute this creative genius and wish him unparalleled heights in his future endeavors.

Very warmly, Team99

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Nina @99: The mood-maker

Posted on December 16, 2011 by

The party season always gets me thinking about what the makings of a really good party  are, and I thought to share my findings. So there’s the music, there’s the food, and then, oh then, there are the people!

A real party is the one where the host is buzzed with energy and chilled to the core, and the guests add to the party in thought and spirit, if you know what I mean! There are so many lovely types one meets…there’s the eternal party beast, who zaps in, zoops it up and zips out, there’s the diva who always, always strolls in catwalk style and cat-like late, purring vaguely about other commitments and unkept assignations…there’s the social climber who does nothing but rubberneck all evening, there are the wallflowers…and then there’s the dynamo of the party, the spellbinder who makes it happen.

He’s not a he, she’s not a she, but for talking purposes, lets call her a ‘she’. She’s more than a name or a definition, she makes or breaks the party in inimitable style, this party maker walks in and the DJ takes a pause, because the music just changed itself, the lights just dimmed and flickered and nothing was ever quite the same again. She enters like she’s here to stay, and sometimes, she does! She cares for no social niceties, flings kisses around with gay abandon, and is irreverent to society bigwigs and unspoken rules. She pulls waiters on to the floor if she thinks they’re cute, she loosens up ties and bouffants with abandon, and once, just once, I have seen a rare party maestro-babe lie on a coffee table and serve the canapés off her bare stomach!!

So today I salute this party wonder, and I just can’t wait to meet one of her rare tribe again…have a wonderful party season,

Cheers, Nina

 

 

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